Job Description: Field Marketing Events Specialist
About Komodo
At Komodo, we never do normal. Why? Easy. Because normal has been done, and we aren't in the business to simply recreate. Instead, we innovate. By definition, we’re a global creative agency, specializing in influencer and social media marketing; but that sounds a little... corporate, doesn’t it? What that actually means is that we understand how to connect brands and customers through world-class content, award-winning campaigns, and the biggest creators around. Our team of expert marketers boasts years of industry experience, so combine that with a global network of talent and offices across three continents, and you’ve got the makings of a recipe for success. We work with household brands from all over the world including; L'Oreal, Amazon, Adidas, Puma, Red Bull, Patron, Mac Cosmetics and many many more....
Position Overview
We’re seeking a Field Marketing Events Specialist with a deep understanding of product sampling in the beverage space and expertise in leveraging influencers and social media for maximum impact. This role is perfect for a hands-on professional who thrives at the intersection of event execution, brand storytelling, and customer engagement. You’ll play a crucial role in designing and delivering on-the-ground experiences that bring our clients’ beverage products to life and drive brand loyalty at various events, festivals and sporting venues across the US.
Key Responsibilities
- Product Sampling Strategy: Design and implement beverage-focused product sampling campaigns to connect directly with target audiences, driving product trial and conversion.
- Event Conceptualization & Planning: Develop creative, high-impact event concepts that resonate with consumers and align with our clients’ brand messaging.
- Influencer Collaboration: Work with influencers to amplify event reach through authentic storytelling on social media. Coordinate on-site content creation that engages their audiences and drives product visibility.
- Vendor & Partner Relations: Source and manage event vendors, venues, and promotional staff. Ensure smooth coordination and high-quality execution.
- Social Media Integration: Partner with our social media team to promote events, engage live audiences, and generate post-event buzz with tailored content strategies.
- On-Site Execution: Lead on-site operations, ensuring flawless execution of events. Act as a brand ambassador, managing teams, addressing challenges, and ensuring a premium experience for all attendees.
- Performance Tracking: Conduct post-event evaluations, analyzing key metrics such as sampling conversion rates, influencer reach, and social media engagement. Provide actionable insights for future campaigns.
Qualifications
- Proven experience in field marketing, event management, or experiential marketing with a focus on the beverage industry.
- Hands-on experience with product sampling programs and a deep understanding of customer touchpoints.
- Strong knowledge of influencer marketing and social media platforms, with the ability to integrate them seamlessly into events.
- Exceptional project management skills, with the ability to manage budgets, timelines, and multiple stakeholders effectively.
- Strong interpersonal and communication skills, with a proven ability to foster relationships with clients, partners, and internal teams.
- Ability to travel and work flexible hours, including evenings and weekends, as required.
- Bachelor’s degree in marketing, communications, hospitality management, or a related field preferred.
Join Us
At Komodo, we embrace diversity and value unique perspectives. If you have a passion for creating exceptional brand experiences and thrive in a fast-paced, innovative environment, we want to hear from you. Let’s make the ordinary extraordinary together!
